Coach Bio
Meet the coach behind the Blueprint — blending performance science with real-world practicality to help you age boldly and live optimally.
For decades, I ran at full throttle—building companies, working seven days a week, and powering through on caffeine and willpower. Eventually, my body called time-out. That wake-up led me into the science of energy, hormones, sleep, and behavior change—specifically for men and women over 40.
What I learned: biology follows belief. When mindset, metabolism, and daily behavior align, energy stabilizes, strength returns, and clarity sharpens. I built Optimal Over 40 to translate that science into a simple, sustainable framework you can live by.
Credentials & Focus
- Creator of the PERC Method™ (Plan • Eliminate • Replace • Create)
- Coaching specialization: mindset re-wiring, metabolic reset (ULC/carnivore-leaning), sleep & stress
- Business strategist for high-performers—systems that fit real schedules
Our Mission
Help men and women over 40 age boldly and live optimally by aligning mindset, metabolism, and daily behavior— replacing hustle-and-crash cycles with sustainable energy, strength, and clarity.
Mindset First
Beliefs drive biology. We rewire the identity and thought patterns that quietly drain energy—so your actions finally stick. Clarity and conviction before complexity.
Biology-Aligned
We work with your physiology—not against it. Hormones, sleep, circadian rhythm, and blood sugar control guide every protocol. Simple, effective, and sustainable for real life.
Compound the Wins
Tiny, consistent actions outperform heroic sprints. Plan, Eliminate, Replace, and Compound—the PERC Method™—to build momentum that lasts for decades.